Assess Your Operations. Develop a Plan. Boost Your Bottom Line. Assist with Change Implementation. Achieve greater success.
Across the United States, medical fitness centers, wellness centers, gyms and day spas will confront unprecedented challenges as communities react and adjust to the current economic environment. Many factors, including the economic environment, changes in consumer expectations, aging facilities and increased competition, all contribute to this challenging business environment. Facilities must act quickly to identify the critical issues and implement necessary changes required for future success.
Meritage Healthcare Strategies has broad experience working with successful centers. Our approach involves providing an objective analysis of the market dynamics, current operations and financial condition of the center in order to determine opportunities and make recommendations for improving performance.
The key tasks involved in an operational assessment and performance improvement engagement include:
Market Assessment and Competitive Analysis
- Analyze market demographics and opportunity
- Analyze & mystery shop competition
- Determine competitive advantages/disadvantages.
- Define customer potential based vision, market condition and competitive analysis
Marketing and Sales Review
- Mystery shop facility as a potential customer
- Review current marketing plan and promotional materials
- Identify positioning and brand message
- Interview and observe marketing and sales staff
- Review sales and membership policies, procedures and statistics
Assessment of Current Operations
- Review staffing model, organization, job descriptions and schedule
- Review compensation plans and incentives
- Identify club leadership strengths and opportunities
- Review current operations systems, policies and procedures
- Identify process for tracking employee production and performance
- Review member surveys, feedback process
- Rate current member experience delivery
- Review new member integration process
- Review member cancellation process, attrition statistics and trends
- Review current programs and services offerings, protocols and schedules
- Review facility and equipment maintenance policies and procedures
- Review facility safety and emergency polices and procedures
- Interview key operations staff and observe operations
- Review new member integration process
- Identify process for strategic planning and goal-setting
Assessment of Financial Performance
- Review budgets, financial statements
- Review pricing and cost structure, revenue sources and contribution margins.
- Benchmark performance against comparable centers for financial performance
- Determine additional revenue opportunities
- Determine potential cost savings opportunities
Presentation of Findings and Recommendations
- Outline issues, opportunities and ideas to improve operational and financial performance.
Recommendations Implementation Assistance
- Provide and oversee implementation strategies for all approved changes
- Provide management consulting as needed for Director
- Provide staff training for:
- Leadership development
- Customer service delivery
- Operational effectiveness
- Implementing new programs and operations
- Membership sales policies and procedures
