Establish Your Vision. Develop Your Plan. Train Your Staff. Promote Your Services.
Development and launch of any new business requires a clear plan and detailed execution. For new day spas, fitness centers and medical wellness facilities, this means understanding your market area, differentiating your service offering and amenities, marketing your center effectively and training staff to meet or exceed customer expectations.
Meritage Healthcare Strategies consults with hospitals & health systems, spas and fitness centers regarding the planning and development of new fitness centers, day spas and medical spas around the country. Our approach provides assistance with determining the proper concept and target market for the facility, developing an operational implementation plan, selecting equipment and supplies, hiring key staff and implementing the plan through opening day. Our new business launch services include:
Market Assessment and Competitive Analysis
- Define vision and business concept
- Define and map primary and secondary markets
- Analyze market demographics and opportunity
- Analyze & mystery shop competition
- Determine competitive advantages/disadvantages.
- Define customer potential based on project vision and competitive analysis
Programs and Services Development and Implementation
- Identify and define program & service offerings
- Develop appropriate program protocols, curriculums and schedules
- Oversee the implementation of key programs and services
- Define anticipated revenues and cost-sharing for program profit centers
Facility Interior Design & Development Services
- Review facility space program with the assistance of architects and facility planners
- Determine impact of key programs, services and amenities on interior design, including:
- Classical or traditional spa and fitness services and products
- Therapeutic or alternative medical services and products
- Medically aligned services and products
Furniture, Equipment & Systems
- Prepare FF& E list and specifications
- Negotiate and confirm pricing for all equipment
- Assist with ordering FF&E
- Provide FF&E layout recommendations
- Recommend operational management software system(s)
Operational Budget and Financial Services:
- Prepare analysis of local user potential and make recommendations regarding services pricing.
- Develop financial and budgetary assumptions
- Develop pricing strategies based on market rates
- Determine start up retail, supplies needs, vendors, and associated costs.
- Prepare pre-opening cost projections and post opening budget/pro forma with investment sensitivity analysis.
Sales and Customer Service:
- Assist with development of marketing and membership sales plan to create awareness and stimulate interest in the center
- Develop system to monitor sales, tracking, and booking procedures
- Develop and assist with the implementation of service desk policies and procedures
- Develop new member integration process
- Develop member experience management system
- Support development of member contact systems including website and internet strategies
- Provide written protocols and customer service and sales training
- Oversee launch of membership presale
Staffing:
- Develop staffing plan including positions, projected FTEs, organizational structure, sample compensation plans, and job descriptions
- Assist with recruitment and training of Director and key Coordinators
- Support Director or Coordinators with recruitment of key staff and service providers
- Support Director or Coordinators with pre-opening checklists and planning
- Provide written protocols and assist with service training as needed
- Develop staff orientation and training
- Provide employee handbook template
Operations and Administration:
- Provide pre-opening comprehensive checklist
- Develop and provide templates for all operational processes and systems
- Make recommendations for retail product lines offerings
- Develop department Standard Operating Procedures for each department
- Support the development and implementation of all operational and service delivery policies, procedures and tasks necessary to prepare for opening day.
